Created for a colourful life, Melbourne designer Cat Hammill’s eponymous sweat label is designed to make its legion of loyal customers feel as good and vibrant as they look in her garments.
‘Sparking joy’ is this clever creative’s raison d’etre – a philosophy reflected in her bright colourful collection of relaxed fit sweats, tees, track pants and soon to come slouchy denim.
“I didn’t want just another sweat brand, I wanted a brand that my customers fall in love with, want more of, and are proud to wear,” says Cat.
It is this passion and energy that is synonymous with the label from her signature use of a rainbow, and all the glorious optimism that provides, to her soulful words of inspiration and hope that are sprinkled across her garments.
“I wanted my brand to reflect my style and attitude. Every piece I design is authentic and celebrates our relaxed, Aussie way of life.”
It’s been her organic growth that has allowed Cat to grow her brand carefully and thoughtfully and staying true to our core values. This season Cat is launching her vintage washed coloured sneakers and slouchy cotton jeans in Cat’s style of ripped and slouchy!
Creative to her core, Cat Hammill’s loungewear label was conceived in 2016 when her son was one. For the 10 years prior to that, Cat had created a hugely successful jewellery line of equally bright and fun chunky bracelets.